Merchandising Features

Kadro Merchant provides the tools and templates to create your online product catalog. Features include a flexible category hierarchy management, integrated dynamic navigation components, search engine friendly URL's, built-in templates for various landing page and product listing page styles, and support for complex structures such as product families and shared content across product lines.

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Kadro Merchant provides a flexible and robust product data model to represent and present the products and services you want to sell online. Products can have multiple textual descriptions, attributes, and searchable meta-data for advanced filtering and product search. Products can be modeled with multiple options and configured in "product families" to combine multiple products under one product detail page. The product data model is used to represent any object that can be listed and organized within your online product catalog and added to the shopping cart for purchase online.

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Kadro Merchant includes support for selling a wide variety of goods and services online including packaged products, configurable products, product sets and groups, downloadable products, online services, tickets and registrations, subscriptions, online videos, article and document views, and online surveys and tests. New transaction types can be added to meet your business' unique requirements.

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By defining and creating meta data for your products (such as product type information or data about how each product is classified or organized), we can utilize advanced product filtering and product search interfaces in Kadro Merchant to provide effective user interfaces to narrow product listings and produce search results to help customers find the most relevant products they are seeking.

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Kadro Merchant provides a powerful Promotions Manager to setup and configure various time sensitive promotion types for specific products, categories or your entire product catalog. These include dollar off, percentage off, free shipping, and buy one get one free offers. Promotions can be triggered by online coupons added during the checkout process.

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On product detail pages, show additional products that are similar, related or recommended to increase overall conversion and average order size. You can assign specific cross-sells per product or utilize Kadro Merchant's automatic product recommendations for dynamic cross-sells. Product recommendations can also be included in the shopping cart and in automated e-mail notifications.

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Product ratings and reviews are a key ingredient to any e-commerce website. Enabling customers to provide honest feedback about your brand and products will help you understand what they value about your products and services. Sharing honest feedback about your products along with your product data and information can greatly influence the buying decision. Kadro Merchant provides the components to capture product ratings and reviews, the administration interfaces to moderate reviews, and the components to display ratings and reviews on product detail pages.

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