E-mail Signup and Marketing
Sign-up users for effective e-mail marketing promotions.
Kadro Solutions > E-mail Signup and Marketing
- E-mail marketing is an essential tool for any online business. You can cost effectively reach your customers for new marketing and advertising campaigns, online and in-store promotions, new product announcements, newsletters and e-zines, and so much more.
- Your website should include effective and easy-to-use interfaces that allow your customers to opt-in to your e-mail marketing list. These interfaces can be included within your website navigation, strategically placed on specific pages, and incorporated within other interfaces such as account creation, shopping cart checkout, product registration, or contact us forms.
Kadro Merchant includes the following e-mail marketing features:
- Built-in components for placing an e-mail signup within your website's navigation, on your home page, or any page within your website. Including an e-mail signup interface is useful for online newsletters, e-zines, online promotions and coupons, and other e-mail marketing purposes.
- Kadro Merchant's e-mail signup interface can be configured as a simple interface to obtain the user's e-mail address or expanded to include full contact and demographic information.
- Customers who create online accounts on your website, place orders online, or utilize other forms such as Product Registration or Contact Us also include the ability to opt-in to your e-mail marketing database.
- Kadro provides full-service e-mail marketing services with our Kadro Mailer platform. We will guide you through effective e-mail marketing by creating e-mail client friendly and tested HTML based e-mails for effective delivery, scheduling and managing your e-mail campaigns, managing deliverability with the large Email Service Providers, and providing statistics on e-mail delivery and conversion. For more information, see our e-mail marketing services with Kadro Mailer.
- We also have optional e-mail signup components that are integrated with 3rd-party e-mail marketing providers such as Bronto Software and MailChimp. If you are using a 3rd-party e-mail marketing provider, we can utilize these integration components to automatically send e-mail opt-ins from your website to your e-mail marketing provider's system.